VCFO

Marketing Specialist

US-TX-Dallas
Job ID
2017-2039
# Positions
1

Overview

vtalent is partnering with one of our Dallas based clients who is seeking an enthusiastic Marketing Specialist to assist in their overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. The Marketing Specialist will partner closely with Sales and Management to create innovative marketing strategies. The goal is to deliver effective marketing programs that will help our reputation and growth.

About the Position:

This position is part of a fast-growing, family owned company that operates on responsibility, respect, and attention to detail. You will wear many hats and must thrive in a communicative, evolving, inquisitive work environment. You will be a 1 person marketing/design department and must be able to manage multiple priorities. Your mission, if you choose to accept it, is to spread the knowledge of our products far and wide. You must use your superior organizational skills to manage multiple projects and drive them to completion quickly and efficiently. Your knack for writing engaging copy will come in handy for telling the story of our products, infusing each marketing message with the spirit of the company. Your passion for results will lead you to track and optimize the effectiveness of each campaign.

  • Improving brand awareness by designing, creating and delivering marketing programs to support the growth and expansion of products.
  • Ensures consistency in corporate image and brand throughout all product lines, promotional materials and events.
  • Customer engagement through web, social media, press, events, ecommerce and more.
  • Web experience recommended.
  • Coordinate annual trade shows.
  • Manages marketing operating budget.
  • Oversees and evaluates marketing research and easily adjusts to meet changing market and competitive conditions
  • Ensures consistency in corporate image and brand throughout all product lines, promotional materials and events.
  • Cultivates and enhances relationships with key opinion leaders and strategic partners.
  • May represent at social events (e.g. trade shows)
  • Assist other departments within the organization with marketing, communications or product content.

Responsibilities

Your Responsibilities May Include:

  • Project management
  • Logo design
  • Website design
  • Social media management
  • Advertising -- collaborating on campaign strategy, creating ads, analyzing and optimizing campaigns
  • Email marketing -- creating email newsletters and automated email marketing campaigns, database management
  • Website updates -- add products, update promotion banners, update product pages, update product images, update categories, build landing pages, update sales, improve SEO
  • Designing and modifying marketing graphics
  • Building relationships with influencers and aligned companies to promote our products to their audiences

Qualifications

Required skills and attributes:

  • Attention to detail and organization skills
  • Self-directed and motivated
  • Able to manage multiple projects and deadlines
  • Experience and insight into product marketing, logo design and advertising
  • Great copywriting skills
  • Excellent sense of design
  • Able to efficiently manage a lot of communication
  • Able to work independently to bring projects to completion, but also able to work collaboratively within the company and get input from other departments
  • An enthusiastic learner, interested in learning new skills and platforms and developing your skills

 

Desired experience and skills:

  • Expertise in any of the following: Netsuite, Bronto, Facebook ads, SEO, SEM
  • Data analysis and/or Google Analytics
  • Product marketing
  • Logo design
  • Social media management
  • Website design/enhacement
  • Experience marketing to retailers
  • WordPress
  • Photoshop
  • HTML
  • CSS

 

vtalent is a national search and staffing firm offering customized solutions to our clients and professional representation of our candidates. Qualified candidates will be contacted and screened before being submitted to any of our client companies.  vtalent is a vcfo company with offices in Austin, Dallas, Houston, and Denver.  

 

To be considered for this position, please apply to https://jobs-vcfo.icims.com/jobs/2039/marketing-specialist/job

 

For more information on vcfo services and current openings visit our website at www.vcfo.com.

 

 

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